About Us
Unstressable was founded by Mo Gawdat and Alice Law with a single mission: to take one million people a year out of stress. Our work focuses on turning stress from a hidden performance risk into something that can be measured, understood, and deliberately regulated, using data, science, and behavioural insight to improve clarity, decision-making, and leadership capacity at scale across individuals and organisations.
About Mo:
Mo Gawdat is a best-selling author, former Chief Business Officer of Google [X], leading thinker on AI, and one of the world’s most recognised voices on happiness and human potential. Across his books, ventures, research, and podcast, his mission is simple: help one billion people become happier.
After a 30-year career in technology, including leading breakthrough innovation at Google’s “moonshot factory,” Mo shifted his focus to the engineering of happiness. The loss of his son, Ali, in 2014 turned years of research into a personal commitment. His international bestseller Solve for Happy became the foundation for #OneBillionHappy, his moonshot to teach happiness as a skill to one billion people.
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Books
- Solve for Happy – the engineering model for happiness
- Scary Smart – a roadmap for responsible, human-centred AI
- That Little Voice in Your Head – a guide to mastering the mind
- Unstressable – practical stress mastery for clearer thinking and better decisions
- Alive (2026) – exploring consciousness and life in the age of sentient machines
About Alice:
Alice Law is a Stress Mastery & Resilience Expert, Sunday Times Bestselling Author, International Speaker, Reiki Master, and Co-Founder of Unstressable.
She empowers leaders and organisations to not only manage stress but to prevent it - unlocking their greatest potential and fostering peak performance, calm, eflectiveness, and authenticity. Alice's unique blend of knowledge, extensive training, and profound personal experience, coupled with her mission to take one million people a year out of stress, has positioned her as a sought-afier speaker and workshop facilitator for leading organisations worldwide, including Meta, Richard Mille, Julius Baer, The British Embassy Washington, The Brigari Hotel Group, Dnata, FedEx and many more.
Her unique approach integrates mind, emotions, body, and soul, combining scientific rigour with heart-centred solutions that deliver tangible results. She is known for translating complex wellness concepts - such as Emotional Mastery and Spiritual Stress - into clear, actionable language that resonates in corporate and leadership settings.
Alice's understanding of stress is deeply personal. After enduring nine years of chronic stress and simultaneous losses across every area of her life, she dedicated herself to studying stress from multiple perspectives.
The loss of her father to a stress-related illness in 2019 cemented her lifelong commitment to helping others dis-identify from stress and reclaim their natural state of calm.
